It’s funny how people associate the prescription/dispensing counter with the cashier counter in a retail pharmacy. Why do they always want to pay at the prescription/dispensing counter when there are 4 cashier counters (for this particular chain pharmacy) at the entrance? 1 may not be visible, but aren’t 4 counters obvious? Why do people pay at the pharmacy counter? Why?
Sitting at the prescription/dispensing counter of the retail pharmacy allows me to see the interaction of the pharmacist and the customers. After asking for a medicine, and when the pharmacist hands it over, the customer will take his/her purse out, ready to pay for it. This process does not happen once or twice. I was behind the counter from 10am to 6pm and after much observation, I noticed that 6 out of 10 customers will pay at the pharmacy counter. They do not seem to know (from their expression when told to pay up-front) that the pharmacy counter is only a counter to dispense medication, and not for $$$ transaction. A typical “customer-paying-at-the-pharmacy-counter” process goes like this:
Customer: Hello, do you have (brand name of drug)?
Pharmacist: (hands over the medicine) Here you go.
Customer: How much is it?
Pharmacist: (checks shelf tag and informs customer)
Customer: (takes out purse, reaching into it for cash, ready to pay)
Pharmacist: Please pay at the cashier counter at the entrance.
Customer: (looks sceptically at pharmacist) Oh, OK.
And yes, I forgot to mention that almost all customers ask for the price of the medicine (a sign they want to pay at the pharmacy counter right away!). Probably they assume that the pharmacy counter is a pharmacy-cum-cashier counter. But don’t they know that a pharmacist isn’t a cashier? And that a pharmacy counter IS a pharmacy counter, not a place for transaction of $$$?
In the end, the pharmacist got fed up repeating the “please pay up front” line, and you know what she did? She took out a signboard and put it on the pharmacy counter, which states “This is not a cashier counter. Please proceed to the cashier counter”. My friend and I (we were having our attachment at the pharmacy) burst out laughing.
Those 2 days of attachment at the retail pharmacy made me realise that people still do not view pharmacists as professionals. My opinion is that they probably they do not associate a retail setting as a professional place for patient counselling (even though there is a counselling booth), unlike a doctor’s clinic where they will be in a room with the doctor. A retail pharmacy is somehow still viewed as a business setting (pharmacists need to apply for type A license in order to dispense medications at a pharmacy, and type A license is premise specific), whereas doctors are not bound to this requirement.
Some people do not treat pharmacists with the same respect as they do doctors. I remember an incident where this elderly man came in to ask for a medication, and when he was told by the pharmacist that they do not have this particular brand and dosage form, he responded in an angry tone, “I know, I know, I’m just looking,” and kept looking at the cabinet behind the pharmacist, still searching for the medication. In another incident, a girl came up to the pharmacy counter and requested that an electrical equipment that she bought be tested. The pharmacist just signalled to one of the workers to assist her. Since there were many customers in the pharmacy at that time, the girl was told to wait for a while. She eyed the pharmacist angrily and said, “Could you be fast? I’m in a rush.” I was like hello, what the heck! That isn’t even a pharmacist’s job!
However, despite the unpleasant incidents, there are people who are really nice, who really appreciates the work of the pharmacist. A lady came in to have her blood pressure checked, and she related to us that her doctor doesn’t provide as much information as the pharmacist does about her condition, although she wishes to know better about her condition. She kept saying that she was very pleased with the pharmacist’s service and said she would come back if she had any questions.
I believe that community pharmacists play a very important role in the healthcare system of Malaysia. The value of pharmacists in healthcare, be it in a retail or hospital setting, will bring benefits to the general public. {below: obtained from the I-Bulletin of Malaysian Pharmaceutical Society (MPS).}
Some of the studies that conclude that pharmacists patient care services can significantly reduce overall health care costs.
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- Health problems resulting from improperly taken prescription medications cost more than $177 billion each year – more than the cost of the drugs themselves. {Ernst FR, Grizzle, AJ. Drug-Related Morbidity and Mortality: Updating the Cost-of-Illness Model: Journal of the American Pharmaceutical Association. 2001. Mar-Apr; 41 (2): 192-199.}
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- Pharmacists’ services in an intensive care unit decreased adverse events by 66%, saving $270,000. {Leape LL. Cullen DJ, Dempsey Clapp M, et al. Pharmacist participation on physician rounds and adverse drug events in intensive care unit. JAMA 1999 July21; 282(3): 267-70.}
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- Pharmacists’ services at a Veterans Administration outpatient clinic reduced the number of medications taken by an average of 2.4 prescriptions per person. {Galt KA. Cost avoidance acceptance, and outcomes associated with pharmacotherapy consult clinic in a Veterans Affairs medical center. Pharmacotherapy 1998 Sept.-Oct.; 18(5): 1103-11}
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- Pharmacists in long-term care facilities save an estimated $3.7 billion by improving patient care services. {The Fleetwood Project, American Society of Consultant Pharmacists}
Services provided in community pharmacies saved approximately $3.47 per prescription. {Dobie RL, Rascati KL. Documenting the value of pharmacists interventions. American Pharmacy. 1994; May; NS34(5): 50-4}
The studies may be conducted some time ago and it goes to show that the value of pharmacists have long been established but for whatever reasons their services are still not recognised here.
Sad, isn’t it? I hope and wish that the public’s perception of the role of pharmacists in healthcare will change for the better.